Know exactly where to drive your
ice cream truck next.
We predict peak-demand neighborhoods from school calendars, weather forecasts, and local Nextdoor & Facebook chatter — then text you optimized routes and competitor locations before your shift starts.
Get Early Access — $29/moWhy operators use SoftSurge
More sales per shift
Hit neighborhoods right when demand peaks. Stop circling empty streets — every hour counts.
Less wasted gas & time
Optimized routes cut average drive time by 30%. Your truck should be selling, not searching.
Beat competitors to the block
Know where rival trucks are in real-time. Get there first, or reroute to unclaimed demand.
Zero guesswork
No more gut-feel routing. School dismissal times, weather, and local buzz tell you exactly where to go.
Zero setup. Just text messages.
Tell us your area
Enter your city and operating radius once. That's it.
We crunch the data
School schedules, weather, local social chatter, historical sales patterns — all synthesized overnight.
Get your route by text
Each morning, we send a ranked route plan to your phone. Follow it, or override with one tap.
Start with one truck.
Get route and demand recommendations delivered by SMS for one ice cream truck.
Secure checkout. One truck included.